Meet Rockstar Data
The team that turns data into profitable decisions for hospitality and nightlife
The team
Rockstar Data was founded by six people from nightlife, venue operations and applied AI. The executive team runs the day-to-day; our co-founders and advisors bring industry and data experience so you can turn your sales into profitable decisions from day one.
Executive team
COO & Co-founder
Irina Aleksashova
Engineer and product manager specialised in data analysis, with experience at Accenture and Merck. She leads operations, people and growth.
Co-founders & advisors
Co-founder & Senior Advisor
Rafa Martín-Alós
Managing Director and partner at 014 ON, 014 Media’s digital agency focused on first-party data. He advises Rockstar Data on strategy and business.
Our History
Two years ago, Ricard Vidal left PremiumGuest – the nightlife ticketing startup acquired by CoverManager – with an idea in mind. Along the way, he had forged close ties with two industry leaders: Santi Salvador (Bönobo Group) and Guillermo Bragado (Déjate Llevar Group). Both groups had been growing at double digits after the pandemic, but their success hid a challenge: making decisions every night with delayed and scattered data. Instinct and effort still set the pace, but a compass was missing.
That is where Rockstar Data germinated.
Ricard shared the opportunity with Irina Aleksashova, an engineer and product manager specializing in data analysis. Irina was quick to see the potential: “If we unify the information and turn it into immediate insight, we will revolutionize the way we manage a club or a restaurant”. Thus, in nightly meetings with Santi and Guillermo, they were defining the Minimum Viable Product (MVP) that they would later finance as the first investors.
WHAT WE MOVE:
We believe that hospitality combines two innate powers: hard work and great intuition. But in a sector with tight margins, that’s no longer enough. To paraphrase Victor Küppers:
V = (C + H) × A
Value = (Knowledge + Skills) × Attitude
At Rockstar Data we take it to our own territory:
R = (T + I) × D
Profitability = (Hard work + Intuition) × Data
Our journey has just begun. We want every nightlife and restaurant entrepreneur to expand their boundaries, make split-second decisions and, above all, gain quality of life. If you share that vision, welcome to the Rockstar community.
Our Mission
Democratize access to data intelligence for restaurants, bars and nightclubs, enabling every business to make data-driven decisions to maximize their profitability and customer experience.
Our Vision
To be the benchmark platform in Europe for hospitality business intelligence, transforming every transaction into actionable insights that drive sustainable business growth.
DO YOU PREFER SCHEDULE A CALL?
Book a meeting directly with our team.
CONTACT INFO:
WHY CONTACT Rockstar Data?
- Average response time: Less than 24h
- No commitment or spam
- Real solution behind each message
Everything you need to know
Why does my restaurant take money in but I don’t see it in the bank?
It’s the classic hospitality trap. It usually comes from weak control of true margin per dish, invisible waste, or a fixed-cost structure that’s poorly sized. It’s not a sales problem — it’s a data-management and cash-control problem.
How much time per week will managing this system take?
The goal is that it takes less time than you lose today putting out fires. With automation and AI agents, you go from hours in Excel to about 15 minutes a day reviewing critical alerts and making decisions on real data.
Do I need to be a tech expert to use Rockstar Data?
Absolutely not. The system is built for business owners, not engineers. You’ll get the key information in a clear visual form — even via WhatsApp — so you know what’s happening in the business without opening a single complex spreadsheet.
Can I really raise menu prices in this climate?
Yes — when you do it with data. If you know which dishes have the highest contribution margin and which ones customers love, you can adjust prices surgically without hurting demand, protecting profitability.
What’s the difference between your AI and a simple POS report?
The POS tells you what you sold (the past). Our AI tells you what’s coming (the future): how much you’ll sell, how much product to buy, and which staff shifts you need. You go from spectator to full control of operations.
How soon will I start seeing results in my profit?
The first “leaks” where money escapes are spotted in the first 2–4 weeks after go-live. From there, purchasing and staffing optimization has a direct, immediate impact on monthly EBITDA.